What is the best way to promote your brand? One of the most effective ways is by using a brand ambassador. A brand ambassador will wear your company’s logo and represent you at events, trade shows, or other public events.
This type of marketing tactic can be very cost-effective in comparison to other options like TV commercials or magazine ads. In this blog post we’ll discuss what event staffing in the United States entails as well as how hiring a brand ambassador could help increase visibility for your company!
The United States is home to many diverse cultures and lifestyles, which can make it difficult for brands to reach all of their target audiences. Brand ambassadors are the perfect way to promote your company with a more personal touch.
There’s been a significant increase in event staffing as businesses seek out new ways to market themselves through an emotional connection rather than relying on impersonal tactics like TV commercials or magazine ads. As a result, event staffing is quickly becoming one of the most popular marketing tactics in America!
So How Does Event Staffing Work?
Event staffing in the United States usually entails hiring experienced ambassadors or models to represent your company at an event, trade show, or other public events. For example, if you’re launching a new product line and want more visibility for your brand, then you might hire some people as “brand ambassadors” who would wear t-shirts with your logo on them while they’re walking around outside.
From small an intimate events, to nationwide marketing campaigns, event staffing can be a cost-effective way to reach more people and get your brand in front of new audiences.
Curious where you can utilize them? Anywhere from guerrilla street marketing, trade shows, influencer events, fashion shows, and so much more.
In such a saturated market, customers are exposed to thousands of brands every day. Emotional marketing campaigns like event staffing can help you make an emotional connection with your customers.
That emotion could be happiness, excitement, intrigue – the possibilities are endless! Evoking an emotion in your customers can help drive more sales, and event staffing is a great option for this!
Not sure how to use event staff during the pandemic?
As the pandemic continues in America, we’re learning more and more about how to use event staff for maximum effectiveness. One important consideration is utilizing brand ambassadors to uphold proper safety protocol on site for events.
Brand ambassadors can make sure guests are distancing, wearing proper PPE, and sanitizing. This is a great option for events that are expecting a high volume of guests, like trade shows, during these unpredictable times.
If you’re interested in hiring event staff or brand ambassadors to represent your company at an event, then contact us today! We specialize in providing the best quality service when it comes to event staffing and we’ll work with you every step of the way to ensure your event is successful!
From New York, to Los Angeles, Las Vegas and so much more, we staff all across the United States. Our sister agency Femme Fatale Media staffs all across Canada.
Still wondering if hiring event staff is right for you? Contact us today and we’d love to chat! We offer free consultations and we’re here to help!
